AI Insights · Timothy · July 2021
Top 5 Fashion Games on iOS in Mexico Q2 2021
In Q2 2021, the top 5 fashion games on iOS in Mexico showcased diverse performance trends, with notable increases in downloads and active user engagement for some titles.
In the second quarter of 2021, the top 5 fashion games on the iOS platform in Mexico demonstrated intriguing performance trends. Here’s a closer look at how these apps performed in terms of downloads, revenue, and active users.
Hair Challenge by Rollic Games saw an initial surge in weekly downloads, peaking at 41.7K in mid-April before gradually declining to 11.3K by the end of June. Revenue for the game began to pick up in June, reaching $30 in the last week of the quarter. The app's weekly active users followed a similar pattern, starting at 94 in early April and rising to a peak of 88.2K in early May, before settling at around 59.5K by the end of June.
Project Makeover from Magic Tavern, Inc. maintained a relatively stable performance throughout the quarter. Weekly revenue fluctuated, starting at $20.6K at the end of March and closing the quarter at $18.8K. Downloads saw a peak of 25.4K in late April but gradually tapered off to 12.5K by the end of June. The game's weekly active users remained consistently above 96.7K, with a peak of 116.4K in late April.
High Heels!, another title from Rollic Games, experienced a steady decline in both downloads and active users. Weekly downloads started at 13.8K in late March and decreased to 6.7K by the end of June. Active users followed a similar trend, beginning at 43.6K and ending at 32.3K. Revenue remained relatively low, peaking at $137 in the first week of May.
Body Race by Gismart, which launched in mid-May, saw a strong start in terms of downloads, peaking at 29.7K in its first full week. However, downloads declined to 5.9K by the end of the quarter. Active users mirrored this trend, starting at 4.2K and peaking at 37.6K before falling to 15K by the end of June.
Makeover Studio 3D from Kwalee Ltd showed varied performance. Downloads peaked at 16.3K in mid-May and declined to 3.5K by the end of June. Active users saw an increase, reaching 34.5K in mid-May before dropping to 19.6K by the end of the quarter. Revenue saw modest growth, peaking at $82 in the first week of June.
These insights, provided by Sensor Tower, highlight the dynamic nature of the fashion gaming market on iOS in Mexico. For more detailed analysis and data, visit Sensor Tower.
